This is not your father's urinal. In a hi-tech, if low-brow, interactive ad for Billboard magazine, men using the restroom can play guitar by... you know. And they can later download their 'Mpee3' masterpiece. The tagline claims that music "...comes from everywhere." Even the toilet, apparently. But is it as fun as writing your name in the snow?  Check out this video to see the user experience for yourself.

Billboard - Guitar Pee (ENG) from AlmapBBDO Internet on Vimeo.