Everyone knows suave secret-agent James Bond likes his Martinis. And that he prefers them "shaken, not stirred." But why let tradition get in the way of cross-promotion marketing dollars?

The folks at Heineken have put together this big-budget mini-Bond adventure promoting their beer, and 007's latest outing in theaters, "Skyfall."

Expect to see a lot of Bond and Heineken your TV. The campaign is scheduled to run through March.

Skyfall crashes onto screens in November.