Photo: JoeyBra

JoeyBra bills itself as "the first sexy & stylish, pocketed bra. JoeyBra gives you the freedom to go anywhere, do anything, and carry anything without lugging a purse." Plus just think how easy it will be to make arm-pit 'fart' noises over the phone!

You're right. That's more of a guy thing.

Actually, this seems like a smart use of space-especially for ladies who run, dance, etc. and want their phone nearby (but their hands free). Check out this innovative Seattle company's product in more detail at the JoeyBra website here.